This year’s Hispanicize event (Manny Ruiz, founder of Hispanicize and of Hispanic PR Wire: “We can’t call it a conference, that’s wayyyy too boring,”) which took place in Miami on April 10 -13, brought out crowds of Latino leaders from social media, entertainment, marketing and the blogosphere. After only three years in existence, this event managed to become one of the largest Latino gatherings in the industry, with more than 700 people attending.
Inspired by SXSW (Ruiz: “SXSW meets Latino”), this year’s event focused on Public Relations, Advertising, Social Media and Bloggers, but also grew to include a Latino Film Showcase as well as Latinovator Awards which recognized Latino celebrities and business professionals who have become crossover successes or whose stories are remarkable or inspirational.
With about 80 different expert panels with tons of insights and sharing of ideas and information, to celebrity spottings, to mommy bloggers networking with brands like mad, this year’s “Hispanic trends” event was buzzing with excitement. You could feel the energy in the crowds of Latinos arriving from all parts of the country, greeting with besos y abrazos (hugs and kisses), burning through stacks of business cards, buzzing about who was going to be there, where the fun was, and what was the hottest panel. This growing event is truly indicative of the ever-increasing presence of Hispanics in all areas of business and entertainment, and it was inspiring to be at a venue that embraces the power and influence of Latinos.
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