Latinos Go Social

univisionnews:

The vocabulary learning mobile app “Vocabador” is one of the winners of the Revolucionario Awards to be given on March 12 at SXSWi. (Facebook.com/Vocabador)

By NURIA NET and CONZ PRETI
Channel: Media

Are you ready for SXSW interactive in Austin?  

With the the biggest meeting of entrepreneurs and digital media innovators in the world just around the corner, we wanted to share some big announcements regarding the Revolucionario Awards at the Social Revolución event — an event that Univision News is proud to be a part of. 

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Based on the website Twittercounter the following are the top 10 followed Latino figures and accounts in entertainment:

• Shakira (@shakira) — 7,903,558 followers
• Selena Gomez (@selenagomez) — 6,964,434 followers
• Twitter en español (@twitter_es) — 6,363,445 followers
• demetria lovato (@ddlovato) — 4,127,958 followers
• Perez Hilton (@PerezHilton) — 3,746,475 followers
• Ricky Martin (@ricky_martin) — 3,628,709 followers
• JUANES (@juanes) — 2,946,115 followers
• Alejandro Sanz (@AlejandroSanz) — 2,858,740 followers
• Jennifer Lopez (@JLo) — 2,547,808 followers
• Rene Perez Joglar (@Calle13Oficial) — 2,223,333 followers

Since some of you might not consider some of the above mentioned celebrities to be Latino figures in the entertainment industry, below I have added a few more to complete the list:

• Paulina Rubio (@paurubio) — 2,175,227 followers
• Eva Longoria (@EvaLongoria) — 2,171,514 followers
• Thalia (@thalia) — 2,053,090 followers

It’s fine and dandy to have millions and millions of followers, but what’s important in social media is the impact that you have on the people that are following you, or even the ones that just come across your tweet. So in my opinion…start engaging! That is what’s going to get you far. Start conversations with your followers and with people on the Twitterverse.

Many Latinos are gathering on Twitter via hashtags. How do marketers connect with them?

We observed that Latinos not only index higher on Twitter than any other ethnic group, but also self-index higher: that is, we tend to self-identify, self-organize, and self-categorize more than other folks. The tool of choice for all of this self-indexing is the Twitter hashtag - select words and phrases preceded by a hashmark (for example, #twitterlandia - an actual hashtag on Twitter) that make individual tweets more searchable. They also make individual tweeps (the people doing the tweeting) more findable, which is the greater opportunity for Latinos - and marketers hoping to engage Latinos - on the vast river of information that is Twitter. Without the hashtag - a simple innovation created by users themselves - Twitter would be unmanageable.

Read More: http://www.clickz.com/clickz/column/1939195/latinos-twitterlandia