Latinos Go Social
Mashable hosts Google Hangout to discuss social media in Latin America
Meghan Peters - Mashable’s Community Manager - hosts the Google Hangout.
By CONZ PRETI
I was surprised when I read that Mashable was hosting a Google Hangout to talk about social media in Latin America. It makes sense, of course.
The Power of Tweeting
Chipotle Menu To Fess Up To Bacon Usage Because Of Tweets
(via @LatinoVoices)
Chipotle has always advised on its website that vegetarian and vegan customers should avoid its pinto beans. The beans are cooked with “a small amount of bacon,” unlike the Mexican chain’s black beans, which are vegan. But in-store menus do not indicate the porkiness of the pinto, and Chipotle’s burrito assemblers are instructed to inform customers of the bacon inclusion only if they order a burrito without other meat.
This policy meant that at least one regular Chipotle eater, Maxim senior editor Seth Porges, unwittingly ate lots of bacon over the past several years. Porges does not eat pork, as he said in a letter to Chipotle, “for religious and cultural reasons,” and so was shocked to discover, after years of eating Chipotle’s pinto beans, that it contained bacon. Consumerist reports that Porges tweeted about the shocking discovery, and also emailed Chipotle CEO Steve Ells, to complain. Ells responded immediately. He told Porges that the chain would change its menu to include a mention of the bacon in its pinto beans.
Read Full Story and See the Tweets that Made a Difference: Chipotle Menu To Fees Up To Bacon Usage of Tweets
Latinos and Digital Technology, 2010
Latinos are less likely than whites to access the internet, have a home broadband connection or own a cell phone, according to survey findings from the Pew Hispanic Center, a project of the Pew Research Center. Latinos lag behind blacks in home broadband access but have similar rates of internet and cell phone use.
While about two-thirds of Latino (65%) and black (66%) adults went online in 2010, more than three-fourths (77%) of white adults did so. In terms of broadband use at home, there is a large gap between Latinos (45%) and whites (65%), and the rate among blacks (52%) is somewhat higher than that of Latinos. Fully 85% of whites owned a cell phone in 2010, compared with 76% of Latinos and 79% of blacks.
Hispanics, on average, have lower levels of education and earn less than whites. Controlling for these factors, the differences in internet use, home broadband access and cell phone use between Hispanics and whites disappear. In other words, Hispanics and whites who have similar socioeconomic characteristics have similar usage patterns for these technologies.
Survey questions also probed for the use of non-voice applications on cell phones. Respondents were asked specifically about whether they access the internet and whether they use email, texting or instant messaging from a cell phone. The findings reveal a mixed pattern of non-voice cell phone application use across ethnic and racial groups. Hispanics are less likely than whites to use any non-voice applications on a cell phone (58% vs. 64%), and they are also less likely than whites to send or receive text messages (55% vs. 61%). However, Hispanics and whites are equally likely to access the internet and send or receive email from a cell phone. And Hispanics are more likely than whites to engage in instant messaging (34% vs. 20%). Compared with blacks, Hispanics are less likely to access the internet (31% vs. 41%) or send or receive email (27% vs. 33%) from a cell phone, but rates of texting and instant messaging are similar for the two groups.
Read More: http://pewhispanic.org/reports/report.php?ReportID=134

